Which of this is not a correct statement about on the public management?
A. Profit maximisation
B. Introduction of private sector business
C. Replacing private management by public sector
D. Replacing public sector with private management
Newspapers primarily serve which functions?
A. Surveillance
B. Correlation
C. Entertainment
D. All of these
The airwaves are public property' is a declaration of
A. Supreme Court
B. Prasar Bharati
C. Press Council
D. ITU
. . . . . . . . has acquired kinkos to provide a printing service with online services.
A. Gravure printing
B. Letter printing
C. Screen printing
D. Fed Ex
Now-a-days integrated technology is used to enhance-and serve the . . . . . market place.
A. National media
B. Societal media
C. Global media
D. All of the above
With the invention of the . . . printing and written communication were made possible.
A. gutenberg press
B. printing machine
C. publication houses
D. all of these
. . . is the technique started by Max Flischer in 1917.
A. Puppet Animation
B. Live Action Animation
C. Rotoscoping
D. Clay Animation
Who among the following started Rotos coping technique?
A. Lotte Reiniger
B. Max FIeischer
C. Winsor Mc Cay
D. Eadweard Muybridge
Which of the following is/are considered to be advantages of e-governance?
A. Reduces government expenditure
B. Improved speed in the governance
C. Increases transparency and accountability
D. All of the above
Effective public relations practitioners first
A. send as many press releases as possible to many people
B. determine which media outlets best serve their purposes
C. ask editors to promise to use their press releases
D. find out which media have been most friendly to their clients in the past
Who among the following have provided an ICT hierarchy?
A. Zuppo
B. Piyush Mathur
C. Both A and B
D. None of these
Semiotics is the study of . . . .
A. written texts
B. signs and symbols
C. codes
D. both B and C
Which of the following was the first to note that media content is generally classified as cultural goods?
A. Collins
B. Parkin
C. Albarran
D. Alexander
Which of the following means that you achieve the best possible balance among several goals?
A. Sacrificing
B. Optimising
C. Satisfying
D. Minimising
Which of these is not a manager's informational role?
A. Entrepreneur
B. Negotiator
C. Monitor
D. Spokesperson
From the given options which is a set of activities directed at an organisation's resources with the aim of achieving organisational goals in an efficient and effective manner.
A. Leading
B. Organising
C. Decision making
D. Management
Main role of managers is . . . .
A. to supervise the team
B. to point out team members' shortcomings
C. maintain a supportive environment for his team to work
D. none of the above
Which characteristic feature of mass media is related with savings and acquiring efficiencies as more of firm's output is consumed?
A. Economies of scale
B. Economies of scope
C. Dual selling
D. Quality of content
Which of the following is/are included in 'Digital India' program?
A. E-governance
B. Wi-Fi in all universities
C. Broadband connectivity at village level
D. All of the above
Media Planning is carried out through
A. An intuitive processes
B. Research and tested formulae
C. Both of the above
D. None of the above
