There is a risk of client's resources getting wasted without proper
A. research
B. advertising campaign
C. advertising budget
D. media planning
AIDA is created by Elmo Lewisin
A. 1900
B. 1910
C. 1912
D. 1913
Which of the following establishes relationship between clients and business entrepreneurs?
A. Market
B. Advertising agency
C. Planning
D. Products
Which of the following formls a process of advertising management?
A. Media strategy
B. Message development strategy
C. Evaluation of overall effectiveness of the advertising effort
D. All of the above
Addressable media are used
A. for two-way communication
B. to deliver customised marketing message to identifiable prospects
C. for social media
D. none of the above
Brand identity is followed by . . . . . . . ., which is a reflection of what marketers plan to send to the public.
A. brand value
B. brand image
C. advertising
D. brand personality
Registrar of News Papers for India (RNI) started functioning in
A. October, 1954
B. August, 1960
C. July, 1956
D. September, 1956
Advertising for . . . . . . . . is not allowed.
A. liquor
B. washing powder
C. cigarette
D. both A and C
What created the pressure world within Journalism?
A. The Telephone
B. Telegraph
C. Reading
D. Dictation
On 11th March 1702, the first daily newspaper appeared in London called
A. The Hindustan Times
B. The Times of India
C. The Indian Express
D. Daily Current
Which of the follwing statements is false?
A. The Howard-Sheth model is one of the Open system models of man
B. The three elements of cowareness are - attitude, perception, and learning
C. The concept of CCV helps the researcher explain the motivations and behaviours of consumers
D. Some knowledge is a part of short-term memory
What is the basic objective of merket segmentation?
A. We want to identify target market niches
B. We want to define clearly such market niches as have similar characteristics and features
C. We want to divide the market into a few geographical sections so that logistics operations could be facilitated
D. All the above are true
If a firm advertises its own products in a magazine, this would be a/an
A. direct advertising effort
B. indirect advertising effort
C. both A nd B
D. neither A nor B
The second Press Commission was formed in
A. 1981
B. 1967
C. 1979
D. 1982
Advertisement is a mass communication. It addresses the masses and it is a form of . . . . . . . . communication.
A. personal
B. non-personal
C. direct
D. indirect
. . . . . . . . is helpful in promotion of business by people and big industrialists who are promoting their goods and services through networking sites like Facebook, Twitter, etc.
A. Social media
B. E-mail
C. Print
D. Television
If the price of the following product were increased, its demand would remain inelastic.
A. Computer
B. Petrol
C. Apparal
D. Gold
Creation of advertisement by an advertising agency involves activities like
A. copy writing
B. drawing photographs
C. making illustrations
D. all of the above
Which of the following is not a technique of demand forecasting?
A. Delphi Technique
B. Correlation Analysis
C. Direct Derivation
D. Chi-Square Analysis
To introduce new products to world of consumers is the main goal of
A. entertainment
B. advertising
C. boost the sales
D. online marketing
