Data used in nominal level of measurement is . . .
A. qualitative
B. quantitative
C. Both A and B
D. None of these
Which one of the following statements is false?
A. The satellite used of the SITE project was ATS-6
B. The number of TV sets to which,
C. The number of states covered by the SITE was 6
D. The SITE project was commenced on August I, 1975
What is the sample size in t-test?
A. less than 20
B. less than 40
C. less than 50
D. less than 30
People's meters would used to give us
A. primary data
B. secondary data
C. either primary or secondary data (that depends upon the TV audience)
D. neither primary nor secondary data (the TV audience are not in the picture)
The essential elements of research design are
A. timeline
B. type of research methodology
C. measurement of analysis
D. all of the above
Market research is doneto target . . . . . . . .
A. customers
B. producers
C. advertisements
D. none of the above
Who is the writer of the book named the Medium is the Message?
A. Wilbur Schramm
B. Marshal Mc Luhan
C. R.K. Narayan
D. None of the above
The three objectives of the SITE were
A. communication, education and information
B. entertainment, education and information
C. enlightenment, entertainment and academics
D. academics, communication and enlightenment
Itemised rating scales are otherwise known as
A. Numerical scales
B. Rank Order scales
C. Graphic Rating scales
D. Comparative scales
Who wrote Areopagitica?
A. John Milton
B. Mill
C. Plato
D. Hegel
Mass communication research involves . . . . . . . . studies.
A. professional
B. journalism
C. communication
D. doctoral
A chief limitation of Mean Deviation (MD) is that
A. it is not affected by extreme items
B. it ignores plus and minus signs
C. it is based on measurement and not on estimation
D. none of these is a limitation of MD
Selecting a particular group to represent the entire population is known as
A. sampling
B. survey
C. data collection
D. none of these
There are . . . . . . . . forms of error in statistics.
A. two
B. three
C. four
D. one
Motivation research ties to analyse
A. how consumers buy or shun particular products
B. why consumers buy specific products and/or services
C. what is the geographic and demographic profile of a targeted market niche
D. all the above
Which of the following is/are advantages of sampling?
A. Convenience and easy to use
B. Highly representative of the population
C. Highly representative of the strata
D. All of the above
In which of the following scale technique, a direct comparison of stimulus object is done?
A. Comparative scale
B. Monadic scale
C. Non-Comparative scale
D. Metric scale
Who can be given the credit of being the pioneer of media effects research in the USA?
A. Woodrow Wilson (1917)
B. William Randolph Hearst (1898)
C. The Payne Fund Studies (1929-32)
D. Edgar Dale (Circa 1930)
A statistical measure based upon the entire population is called parameter while measure based upon a sample is known as
A. sample parameter
B. inference
C. statistic
D. none of these
