What is considered essential to keep the reputation of the organisation intact?
A. Evaluation of performance of the employees
B. Surprise audits
C. Feedbacks and reports of the employees
D. All of the above
What does experience demonstrate about organisational leadership in absence of adequate internal and external communications?
A. That every organisation is vulnerable to crisis
B. That image repair theory will apply
C. That discourse of renewal theory will take place
D. That operational response will break down
Which of the follwing is an example of mediated communication?
A. A newscaster delivers the weather report on the six o'clock news
B. Two friends gossip with one another
C. Students work on a class project together
D. A politician addresses a nominating convention
What is the most important question of post crisis analysis?
A. What was done right?
B. What was done wrong?
C. What did the organisation learn from this?
D. What could be done next time?
Facebook promoted LGBTQ Rights' is an example of what kind of importance of public relations?
A. Brand image building
B. Promoting brand values
C. Strengthening community relations
D. Itis opportunistic
Who are the most important audience of an organisation?
A. The stake holders
B. Social media
C. Employees of the organisation
D. Crisis communication team
Factors considered while setting the advertising budget include
A. product life cycle and market share
B. product type and advertising agency
C. market share and purchasing power
D. share price and company image
Which of the following is true for advantages of the public relations?
A. Credibility
B. Cost effectiveness
C. Wide reach
D. No direct control
Who, in 2001, defined IPR as 'The planned and organised effort of a company, institution or government to establish mutually beneficial relations with the public of other nations?
A. Angell
B. Pavlik
C. Hill
D. Wilcox
Which of the following is not a true characteristic of corporate communication?
A. Corporate organisations are large and have wide coverage
B. Phones, face-to-faceconversation, e-mail, fax, telegrams, memos, website, internet, video conference are used as the mediums or channels of corporate communication
C. It is a source of fake or prejudiced information
D. Feedback is an essential element of successful corporate communication
Which theory examines the components that an organisation can employ while navigating a crisis to navigate significant issues?
A. Discourse of Renewal Theory
B. Image Repair Theory
C. Integrated Crisis Mapping
D. Situational Crisis Communication Theory
In comparison to small group communication, in organisational communication
A. feedback is easier and more immediate
B. communication roles are more formal
C. message can be better adapted to the specific needs of the receiver
D. people are closer to one another in space
What does the term 'crisis' refer to?
A. sequence of unwanted events
B. an activity of crime
C. a course of forgery
D. a consequence of negligence
Sponsorship is essentially a . . . . . . . . Communications tool.
A. tertiary
B. primary
C. secondary
D. fundamental
Which theory believes that peopletry to explain why events happen especially the only that are sudden and negative?
A. Image Repair Theory
B. Integrated Crisis Mapping Model
C. Attribution Theory
D. Situational Crisis Communication Theory
What creates distrust, doubts and misunder standing among the subordinates?
A. Leadership
B. Corrective measures
C. Discipline
D. Lack of communication
What must be encouraged at the work place during emergency situations?
A. Effective communication
B. Media activity
C. Client's participation
D. Employee scrutiny
Which of the following is not correct for qualities of organisational spokespersons during a crisis situation?
A. The right contacts
B. The right skills
C. The right position
D. The right training
Who owns the responsibility of minimising the chance of misunderstanding?
A. Spokesperson of the company
B. CEO of the company
C. PR Executive of the company
D. Receptionist of the company
On what factor does the success of any corporate organisation depend?
A. Leadership
B. Speed
C. Decision-making and implementation
D. Training
